Company > About

Driving Change With You In Mind

Customer centricity is at the core of our culture. At REV Capital, every decision begins and ends with you in mind.

Our Commitment to You

Radical Transparency

No hidden fees, no misleading fine print, and no confusion around your funding. We offer our clients complete visibility into every transaction on their account through our 24/7 accessible portal.

Absolute Flexibility

We service a variety of industries, so you won’t find a one-size-fits-all approach here. Whether you need your funding weekly or daily, by wire or check, in the morning or evening, we have you covered.

Exceptional Service

We thrive on building real relationships. No big call-centres, no generic emails, and no robots. Our Client Relationship Managers are real people, just a phone call away.

“We are dedicated to delivering nothing but the best to our clients - unparalleled personalized service, competitive rates, and an unwavering commitment to adding as much value as possible.”

Loren Shifrin

CEO & Founder

Our Leadership

Loren Shifrin, Chief Executive Officer - REV Capital
Loren Shifrin
Chief Executive Officer
Linkedin Icon
Michael Lukhton, Chief Financial Officer - REV Capital
Michael Lukhton
Chief Financial Officer
Linkedin Icon
Paul DeLuca, Chief Growth Officer - REV Capital
Paul DeLuca
Chief Growth Officer
Linkedin Icon
Agapi Karapetyan, Controller - REV Capital
Agapi Karapetyan
Controller
Linkedin Icon
Angelica Ly-Duarte, Director Of Client Relations - REV Capital
Angelica Ly-Duarte
Director of Client Relations
Linkedin Icon
Anne Conway, Director Of Operations - REV Capital
Anne Conway
Director of Operations
Linkedin Icon
Cassandra Prce, Director Of Risk - REV Capital
Cassandra Prce
Director of Risk
Linkedin Icon
Johannes Peñaloza, Director Of IT - REV Capital
Johannes Peñaloza
Director of IT
Linkedin Icon
Michael Rakhnayev, Director Of  Sales - REV Capital
Jon Turner
Director of Sales
Linkedin Icon
Michael Gill - REV Capital
Michael Gill
Director of Credit and Underwriting
Linkedin Icon
Slava Vishnyakov, Director of Compliance - REV Capital
Slava Vishnyakov
Director of Compliance
Susan Himelfarb, Director Of HR - REV Capital
Susan Himelfarb
Director of HR
Linkedin Icon
Trishaala Ninan, Director Of Marketing - REV Capital
Trishaala Ninan
Director of Marketing
Linkedin Icon

Our Sales Leadership

Mark Dubs, President Of Eastern Division - REV Capital
Mark Dubs
President - Eastern Division
Linkedin Icon
Olga Baldin, Senior VP Of Business Development - REV Capital
Olga Baldin
Senior VP of Business Development
Linkedin Icon
Gagandeep Hundal, Senior VP Of Business Development - REV Capital
Gagandeep Hundal
Senior VP of Business Development
Linkedin Icon
Ashok Sounthararasa, Commercial Credit Executive - REV Capital
Ashok Sounthararasa
Commercial Credit Executive
Linkedin Icon

Our Partners

Greg Moore, VP Of Business Development At Meritus Capital - REV Capital
Danielle Reboli
EVP – Eastern Division
Linkedin Icon
Greg Moore, VP Of Business Development At Meritus Capital - REV Capital
Greg Moore
VP of Business Development at Meritus Capital
Linkedin Icon

Our Milestones
Over the Years

Baron Finance
Baron Finance is founded with the hopes of providing liquidity to growing businesses.
1992
New Leadership
Michael Lukhton is appointed CFO.
Loren Shifrin joins as COO.
2008
REV Capital
Loren Shifrin leaves Baron Finance and launches Revolution Capital on June 1, 2017.
2017
The Merger
Revolution Capital merges with Baron Finance to capitalize on its stellar reputation, broad business contacts, and experienced team.
2018
Strategic Acquisitions
Revolution Capital acquires Grand Financial, Royal Financial, and Atlantic Gateway.
2020
REV Capital
Revolution Capital celebrates its 5 Year Anniversary by rebranding to REV Capital. REV Capital announces development of REV Tech and REV Foundation.
2022
Continued Expansion
Revolution Capital acquires Grand Financial New York and Growth Capital. The company expands its US presence by opening Mid-West and Southern offices in Kansas and Texas.
2023

Our Awards

We are honored to be recognized for our outstanding customer service, creating industry-leading innovations, and being a top employer.

2025 GPTWInc. Power Partner Logo12th Annual Best In Biz Awards Winner 2022 Logo10th Annual Best In Biz Awards Winner 2022 Logo

Our Associations

REV Capital is backed by these associations who trust and support our mission to reinvent factoring.
Forbes Logo
AFA Logo
IFA Canada Logo
Secured Finance Network Logo
NYIC Logo
IFA Logo