Personal information is any factual or subjective information about an identifiable individual. Your personal information may include but is not limited to; your name, mailing address, phone numbers, gender, email address, identification numbers, etc. Personal information, does not include any information that is solely used to communicate with you in relation to your employment, business, or profession, such as your name, role or title, work address, work telephone number, or work electronic address.
Including the above mentioned data, we may also collect your demographic data, such as your gender and postal code, and information found on invoices such as your total purchase amount and products purchased, when you provide this information to us.
We will always collect your personal information by fair and lawful means. You may also provide your personal information when you use one of our Sites, by requesting information about products and services, accessing your account, signing up for email communications or participating in a survey. We sometimes collect personal information from you through third party service providers.
Whenever we collect your personal information, we will identify the purposes for which we will use that information and we will obtain your consent to such use. We may collect your personal information for a variety of reasons, including, but not limited to:
- Sending you information and communications
- Responding to product or service inquiries and other requests
- Processing transactions
- Optimizing your experience on our Sites
- For internal purposes such as analyzing and managing our business and improving our products, services, and promotion efforts
We may also use, or disclose your personal information, if we have reason to believe that using or disclosing such information is necessary to protect our rights, safety, or property, including by detecting and preventing fraud. We may also use your personal information as otherwise permitted by law. Demographic data may be used to tailor your experience on the Sites and the communications you receive from us, to determine aggregate consumer preferences and purchasing patterns, and promotion evaluation, development, and implementation. On occasion, aggregate information that does not identify a particular user may be compiled and shared with our affiliates and other third parties.
We obtain your consent prior to collecting, using, or disclosing your personal information for any purpose. The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations you might have in the circumstances. In limited circumstances, we may rely on a third party to obtain your consent to the sharing of your personal information with us. You may provide your consent to us either orally or in writing. From time to time, we may collect, use, or disclose your personal information based on your consent and as permitted by law.
We store your personal information in our offices and data centres in Canada and the United States. Within the U.S., your personal information is subject to U.S. laws, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies in the U.S., pursuant to applicable laws. Our service providers may, from time to time, also hold your personal information in connection with purposes for which you provided your consent. We may keep a record of your personal information, correspondence, or comments in a file specific to you.
We will use, disclose, or retain your personal information for as long as necessary to fulfill the purposes for which it was collected and as permitted or required bylaw. We have established minimum and maximum retention periods and secure procedures for maintaining and destroying your personal information.
Through our Sites and various offline means, you may sign up or opt-in to receive communications from REV. If you do not opt-in, REV will not send you any communications, including promotional offers. Each communication sent to you by REV, contains an “unsubscribe” link or other mechanism, allowing you to opt-out at any time. If you opt-in to receive communications from multiple brands within the REV family of companies, and subsequently wish to opt-out, you may need to opt-out individually from each of the brands. Communications you opt-in for will always be related to regular business operations.
Generally, we do not disclose your personal information, and where we do, we will identify to whom and for what purposes the disclosure will be made and will obtain your consent to such disclosure. In any case, we only disclose your personal information as permitted or required by law.
Aside from disclosures, we may use service providers (including our affiliates) to help us operate our business and our Sites and to administer activities on our behalf, such as sending emails and fulfilling professional services. We may share your information with these third parties for those limited purposes. For instance, we may share personal information about you with out software providers to ensure professional service continuity. Each of our service providers is required by contract or other binding means to comply with our privacy standards to protect the privacy of your personal information, and to only handle your personal information for REV purposes (and not for its own purposes).
We may have relationships with third party service providers known as Ad Networks to serve ads on our behalf across the internet. Using cookies and similar technologies(such as “pixel tags”, “web beacons”, “clear GIFs”), Ad Networks collect anonymous information about your visits to our Sites and other websites to deliver advertisements that may be of particular interest to you. This process does not involve the collection of any personal information. We do not share any personal information about you with these Ad Networks.
In connection with these Ad Networks, we adhere to the “Canadian Self-Regulatory Principles for Online Behavioural Advertising”.
To find out more about how Ad Networks manage the privacy of information in conjunction with delivering advertisements online, and how to opt-out of information collection by these Ad Networks, please visit our Cookies Policy as well as https://youradchoices.ca/en/tools
and https://thenai.org. We do not operate or control these websites, and we are not responsible for the opt-out choices available there.
REV has a variety of convenient methods available that allow you to review, correct, update, or otherwise modify information previously collected from you, including communication preferences. You may:
- Modify your information on your account profile page on the applicable Site
- Use the Contact Us form on the applicable Site
- Call 1-855-879-1511 (Monday - Friday, 9:00 am to 5:00 pm EST)
- Write us at REV, 11-27 Roytec Road, Woodbridge, Ontario, L3L 8E3
We will make available to you any specific personal information of yours that we have collected, used, or disclosed, upon your request, to the extent permitted bylaw. We will make such information available to you in a form that is generally understandable, including explaining any abbreviations or codes.
We will ensure that your personal information is kept as accurate, complete, and up to date as possible. We will not routinely update your personal information, unless such a process is necessary. We expect you, from time to time, to supply us with updates to your personal information, when required.
You can, at any time, contact us to review, correct, update, or otherwise modify the personal information we have for you. In each such case, you must clearly indicate the information that you wish to have changed or clearly indicate that you wish to have your personal information removed from our database. If you successfully demonstrate that the personal information we have for you is inaccurate or incomplete, we will amend our records of your personal information as required.
Note that despite any request for a change to or removal of your personal information, we may need to retain certain information for recordkeeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed or changed. We may make commercially reasonable efforts to transmit any amended information to third parties having access to your personal information, where necessary in the circumstances.
Please note that requests for changes to your personal information, even those submitted through our Sites, may not be effective immediately. We will attempt to respond to any requests regarding personal information as soon as reasonably possible, and in any event no later than 30 days after receipt of each such request. We will advise you in writing if we cannot respond to any of your requests within this time limit. You have the right to make a complaint to the federal Privacy Commissioner in respect of this time limit.
We may request that you provide us with sufficient identification before granting you access to information regarding the existence, use or disclosure of your personal information. Any such identification information shall be used only for this purpose.
We have implemented physical, organizational, administrative, contractual, and technological security measures to protect your personal information from loss or theft, unauthorized access, disclosure, copying, use or modification. The only personnel who are granted access to your personal information are those with a business “need-to-know” or whose duties reasonably require access to such information.
There are some things that users of our Sites can do to help protect the security of their personal information. No user should ever give out their username and password. Every user should sign out of their internet account and close their browser window each time they finish using the internet so that other people using the same computer will not have access to their information.