Privacy Policy

Whenever we collect your personal information, we will identify the purposes for which we will use that information and we will obtain your consent to such use. We may collect your personal information for a variety of reasons, including, but not limited to:
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- Sending you information and communications        
- Responding to product or service inquiries and other requests        
- Processing transactions 
- Optimizing your experience on our Sites      
- For internal purposes such as analyzing and managing our business and improving our products, services, and promotion efforts

We may also use, or disclose your personal information, if we have reason to believe that using or disclosing such information is necessary to protect our rights, safety, or property, including by detecting and preventing fraud. We may also use your personal information as otherwise permitted by law. Demographic data may be used to tailor your experience on the Sites and the communications you receive from us, to determine aggregate consumer preferences and purchasing patterns, and promotion evaluation, development, and implementation. On occasion, aggregate information that does not identify a particular user may be compiled and shared with our affiliates and other third parties.

We obtain your consent prior to collecting, using, or disclosing your personal information for any purpose. The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations you might have in the circumstances. In limited circumstances, we may rely on a third party to obtain your consent to the sharing of your personal information with us. You may provide your consent to us either orally or in writing. From time to time, we may collect, use, or disclose your personal information based on your consent and as permitted by law.

We store your personal information in our offices and data centres in Canada and the United States. Within the U.S., your personal information is subject to U.S. laws, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies in the U.S., pursuant to applicable laws. Our service providers may, from time to time, also hold your personal information in connection with purposes for which you provided your consent. We may keep a record of your personal information, correspondence, or comments in a file specific to you.

We will use, disclose, or retain your personal information for as long as necessary to fulfill the purposes for which it was collected and as permitted or required bylaw. We have established minimum and maximum retention periods and secure procedures for maintaining and destroying your personal information.

In the event of a breach of confidentiality or security of your information, we will attempt to notify you within a reasonable time frame so you can take appropriate protective steps. We will also inform you of the steps REV is taking with respect to such breach.

From time to time, we may receive content from consumers as part of customer feedback, surveys, and other functions of our Sites (“User Generated Content” or “UGC”). Any UGC you submit may be publicly displayed, including on our Sites, and is subject to any terms and conditions communicated to you as part of the submission process. Please remember that any information you disclose in connection with a UGC submission may become public information and you should exercise caution when deciding to disclose your personal, financial, or other information. REV cannot prevent such information from being used in a manner that may violate this Privacy Policy, the law, or your personal privacy and safety and REV is not responsible for the results of such postings.

Through our Sites and various offline means, you may sign up or opt-in to receive communications from REV. If you do not opt-in, REV will not send you any communications, including promotional offers. Each communication sent to you by REV, contains an “unsubscribe” link or other mechanism, allowing you to opt-out at any time. If you opt-in to receive communications from multiple brands within the REV family of companies, and subsequently wish to opt-out, you may need to opt-out individually from each of the brands. Communications you opt-in for will always be related to regular business operations.

Personal information is any factual or subjective information about an identifiable individual. Your personal information may include but is not limited to; your name, mailing address, phone numbers, gender, email address, identification numbers, etc. Personal information, does not include any information that is solely used to communicate with you in relation to your employment, business, or profession, such as your name, role or title, work address, work telephone number, or work electronic address.

Including the above mentioned data, we may also collect your demographic data, such as your gender and postal code, and information found on invoices such as your total purchase amount and products purchased, when you provide this information to us.

We will always collect your personal information by fair and lawful means. You may also provide your personal information when you use one of our Sites, by requesting information about products and services, accessing your account, signing up for email communications or participating in a survey. We sometimes collect personal information from you through third party service providers.

We collect anonymous information about any user of the Sites. This anonymous information may include a user’s browser type, type of computer operating system, and the domain name of the website from which the user linked to the Sites. This information is collected for REV’s internal use, to enhance website security, detect broad demographic trends, assist REV in providing content tailored to a user’s interests and to otherwise enhance the user experience on the Sites.

We use Secure Socket Layer (SSL) for authentication and private communications to build user trust in our website by providing simple and secure access and communication of credit card, banking, and personal information.

We may also use a “cookie” or similar technology to assist us to customize the Sites. You can learn more about cookies and how REV uses cookies to enhance user experience on any of our Sites by reading our Cookies Policy.

REV has a variety of convenient methods available that allow you to review, correct, update, or otherwise modify information previously collected from you, including communication preferences. You may:
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- Modify your information on your account profile page on the applicable Site    
- Use the Contact Us form on the applicable Site
- Call 1-825-435-1512 (Monday - Friday, 9:00 am to 5:00 pm EST)      
- Write us at REV, 11-27 Roytec Road, Woodbridge, Ontario, L3L 8E3

We will make available to you any specific personal information of yours that we have collected, used, or disclosed, upon your request, to the extent permitted bylaw. We will make such information available to you in a form that is generally understandable, including explaining any abbreviations or codes.

We will ensure that your personal information is kept as accurate, complete, and up to date as possible. We will not routinely update your personal information, unless such a process is necessary. We expect you, from time to time, to supply us with updates to your personal information, when required.

You can, at any time, contact us to review, correct, update, or otherwise modify the personal information we have for you. In each such case, you must clearly indicate the information that you wish to have changed or clearly indicate that you wish to have your personal information removed from our database. If you successfully demonstrate that the personal information we have for you is inaccurate or incomplete, we will amend our records of your personal information as required.

Note that despite any request for a change to or removal of your personal information, we may need to retain certain information for recordkeeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed or changed. We may make commercially reasonable efforts to transmit any amended information to third parties having access to your personal information, where necessary in the circumstances.

Please note that requests for changes to your personal information, even those submitted through our Sites, may not be effective immediately. We will attempt to respond to any requests regarding personal information as soon as reasonably possible, and in any event no later than 30 days after receipt of each such request. We will advise you in writing if we cannot respond to any of your requests within this time limit. You have the right to make a complaint to the federal Privacy Commissioner in respect of this time limit.

We will not assess any costs to you for access to your personal information or on our Privacy Policy without first providing you with an estimate of the approximate costs, if any. You may withdraw your request for access to information by notifying us within the 30-day notice period disclosed on the estimate. If you do not notify us within such 30-day period, we will send you a further notice indicating that you will be deemed to have withdrawn your request for access unless you advise us otherwise within 30 days. If after the expiry of this 30-day period, you have not so advised us, we will deem your request to have been withdrawn and provide you with written notice to that effect.

We may request that you provide us with sufficient identification before granting you access to information regarding the existence, use or disclosure of your personal information. Any such identification information shall be used only for this purpose.

We have implemented physical, organizational, administrative, contractual, and technological security measures to protect your personal information from loss or theft, unauthorized access, disclosure, copying, use or modification. The only personnel who are granted access to your personal information are those with a business “need-to-know” or whose duties reasonably require access to such information.

There are some things that users of our Sites can do to help protect the security of their personal information. No user should ever give out their username and password. Every user should sign out of their internet account and close their browser window each time they finish using the internet so that other people using the same computer will not have access to their information.

Our Sites may contain links to other websites that are not operated by REV. REV is not responsible for the privacy practices or the content of these websites, including websites operated by affiliated entities. We provide such links only as a convenience and the inclusion of a link on any of our Sites does not imply endorsement of the linked website by REV. If you provide any personal information through any such third-party websites (and not on our Sites), the personal information you provide will be collected by and controlled by the privacy policy of that third party. REV recommends that you review the privacy policies of third-party websites from links on our Sites before using those websites.

REV reserves the right to make changes to this Privacy Policy. Such changes will take effect immediately upon posting. For your convenience, the last revised date of the current Privacy Policy will be posted at the top of this page. By continuing to interact with us following such changes, including by using our Sites, you will be deemed to have agreed to said changes. If you do not agree with the terms of this Privacy Policy, please do not continue using our Sites.

This Privacy Policy is governed by, and interpreted and enforced in accordance with, the laws in force in the Province of Ontario and the federal laws of Canada (excluding any conflict of laws, rule or principle which might refer such interpretation to the laws of another jurisdiction).