June 17, 2024

Trishaala Ninan, Director of Marketing at REV Capital Named on SFNet’s 40 Under 40 Award List

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

TORONTO, ON (June 10, 2024) – REV Capital honors Director of Marketing, Trishaala Ninan, earning a coveted place on the Secured Financial Network’s ninth annual 40Under 40 Award List, recognizing her excellence in secured finance and community contributions.

Trishaala specializes in B2B growth, bringing over a decade of marketing and corporate communications expertise to her role. Her primary initiative with REV was to expand the company’s presence across North America. Her implementation of an ambitious new marketing strategy and execution of a full-scale rebrand resulted in astounding returns on REV’s digital platform metrics, lead generation, and national-level conversions. Trishaala’s dedication to driving tangible results is matched by her ability to lead, where she fosters a collaborative environment and empowers her core team to bring creative ideas to fruition.  

Entering the factoring industry three years ago, Trishaala aimed to become a subject matter expert in her own right, but also to create learning and development opportunities for others. This led her to join the International Factoring Association’s IFA NEXGEN Committee as Co-Chair, whose mission is to support the IFA’s commitment to attract, develop, engage, and retain the next generation of invoice factoring talent.  

“Trishaala plays a pivotal role not only as a leader at REV, but as a brilliant mentor for rising talent in finance. Her dedication to her craft and commitment to ongoing education are a testament to the promising future of the factoring industry. I am honored to work with her,” says Loren Shifrin, REV Capital CEO and Chair of IFA’s NEXGEN Committee.

Trishaala recently executed several committee initiatives alongside Shifrin at IFA’s 30thAnnual Conference and launched IFA NEXGEN’s Fund Forward Podcast as Co-Host. She looks forward to hosting IFA NEXGEN’s inaugural Leadership Summit in the Fall of 2024 – a cornerstone gathering for young talent to connect, hone their skills, and begin shaping the future of the factoring industry.  

Trishaala Ninan’s impact in the finance industry falls far and wide as she continues to rise in her career. In addition to contributing to ABF Journal’s podcast, speaking at NACLB webinars, and being recognized in Deal Maker Magazine for her rising influence, Trishaala received ABF’s Next Generation Icon award, was recognized on SFNet’s Women in Secured Finance list, and placed for Best in Biz North America’s Marketing Executive of the Year award.

This year’s SFNet 40 Under 40 Award gala will be held on June 13th at the Plaza Hotel in New York City, where Trishaala’s success will be celebrated alongside fellow award recipients.



REV Capital is a rapidly growing financial factoring company and asset-based lender with multiple offices across North America. They are leading providers of trustworthy, transparent, and reliable cashflow solutions that provide clients with financial stability and opportunities for growth. For more information, visit www.revinc.com.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.