August 4, 2022

The 4 Stages of Business Growth

The way you grow your business is unique. Even if you take the same basic approach as another company, your path forward will vary. However, there are four primary stages of business growth that almost every organization will experience.
Four coworkers planning for the stages of business growth

The 4 Stages of Business Growth

The way you grow your business is unique. Even if you take the same basic approach as another company, your path forward will vary. However, there are four primary stages of business growth that almost every organization will experience.

Here are the four stages, along with information on what to expect during each one. 

Stage 1: Startup

Every year, hundreds of thousands of businesses are launched. And every year, thousands upon thousands of them close their doors. Your goal is to implement a plan that allows you to survive and thrive during the startup stage.

During this stage, focus your resources on:

  • Implementing your idea
  • Hiring employees and contractors
  • Delegating work to your team
  • Establishing a culture for success

As you successfully get your company off the ground, begin to turn your attention to the growth stage. Take things slowly, but create a transition plan that will allow growth to happen as smoothly as possible.

Stage 2: Growth

Launching a business is a rewarding experience, but there’s nothing better than watching it grow. It’s at this point that you realize you’re on the right track. Your business and marketing plans are driving results, you’ve established your company in its industry, and consumers are interested in your product and/or service. 

Other signs that you’re in the business growth stage include:

  • Increasing revenue
  • Less employee turnover
  • Less client turnover 
  • Growing market share
  • Growing customer base

While growth is a good thing, don’t get ahead of yourself. Managing growth is every bit as important, as growing too fast can cause more harm than good. 

A woman reviewing her business’s financials and looking worried

Here are some steps you can take to more efficiently manage your company during the growth stage:

  • Set short and long-term goals: Setting goals allows you to track your progress and adjust your approach accordingly. 
  • Remain financially sound: For example, don’t take on too much debt while neglecting to maintain capital. You may get away with this for a short period of time, but it’s likely to catch up with you. In this stage of growth, considering alternative cashflow solutions such as invoice factoring could make or break you.
  • Forecast: There’s no way of knowing what the future will bring, but that shouldn’t stop you from forecasting. 
  • Surround yourself with the right team: Don’t hire just anyone to help grow your company. Hire employees with the right skill set, experience, and knowledge. 

Stage 3: Maturity

The maturity stage is unique in the way that it makes you feel about your company. When you reach this stage, you may feel like “you’ve made it.” You’re no longer in the risky startup stage or busy growth stage. 

But that doesn’t mean you can put your business on autopilot. If you stay stagnant for too long, you’re taking a big risk. You could soon find your competitors stealing away market share. 

Do these things during the maturity stage of your business:

  • Expand: Is it time to add new employees? Should you introduce more products and/or services? Dive into a new market? This is the best time to expand your business. 
  • Review your processes: You want your business to be running smoothly at this point, and that’s based largely on the processes you have in place. 
  • Think about the future: Do you have your sights set on selling your company? Buying another company to expand your reach? Passing your business down to the next generation in your family?

The biggest takeaway about the maturity stage is that you shouldn’t sit back and remain satisfied. Remain active in pushing your business forward while also thinking about and preparing for the future.

Stage 4: Reinvesting to Renew

At this stage, you either reinvest in your business to renew it or watch it become stagnant or even decline. You can’t expect your business to run itself, year after year, without reinvesting to maintain its position in the market.

These types of scenarios increase the risk of becoming stagnant or facing a decline:

  • Neglecting to forecast during the maturity stage
  • Industry changes that affect the demand for your products and/or services
  • Competing companies that have something better to offer
Two business owners happy with the growth of their company‍

But what does decline look like? How do you know when your company is no longer pushing forward? This can include several quarters (or years) of declining revenue, loss of market share, and high employee and/or customer turnover. By keeping a close eye on your business, you can pinpoint any of these potential problems before they take a toll. The sooner you do this the sooner you can implement a fix.

Reinvesting in your business is the best way to prevent decline. This can take on many forms, such as:

  • Raising capital for key purchases such as an acquisition or new equipment 
  • Modifying your business and marketing plans to better compete
  • Hiring new talent

If you’re uninterested in reinvesting in your business, it may be time to consider selling it. 

How REV Capital Can Help Grow Your Business

No matter what stage of business growth you’re in, there’s one thing that always holds true: cashflow is critical to your success. And that’s where REV Capital comes into play.

With our invoice factoring service, gone are the days of waiting for unpaid invoices to reach your account. We make it simple and affordable to gain access to the funds you’re owed. 

A lack of cashflow has the potential to bog down your business. And if this becomes a serious problem it could result in layoffs, manufacturing delays, and even closing your doors for good.

You’re in the right place if you’re ready to get started with invoice factoring. Apply on our website today and one of our experienced factoring professionals will contact you to discuss your company’s specific wants and needs.